Growth Marketing Lead (GTM) - PropTech AI

About the role

We are an early‑stage AI startup building an automation platform for UK lettings and estate agencies. As the founding Growth hire, you will own the entire growth function, shaping the market narrative and creating the demand engine that puts our product in front of every agency across the country.

Key responsibilities

• Define positioning and messaging that resonates with busy, sceptical letting agents.
• Build and execute a demand engine covering content, events, organic, founder‑led and paid social.
• Own the full funnel from first touch to qualified demo and deliver a steady flow of leads to sales.
• Engage directly with agents, sit on sales calls and translate insights into campaigns.
• Measure performance of every channel, iterate, and optimise.
• Recruit and lead a small growth team once the motion is proven.

Required profile

• Proven experience building demand from near‑zero in a vertical or SMB B2B market.
• Comfort selling to non‑technical, time‑poor, sceptical buyers.
• Fast, lean, and self‑starting with a problem‑solving mindset.
• Hands‑on experience with AI tools such as LLMs, custom GPTs or AI‑enhanced workflows.

Required skills

• LLM / generative AI usage
• Zapier or similar automation platforms
• Content creation and growth‑focused marketing tactics

What we offer

• Competitive salary between £55,000 – £75,000 per year.
• Opportunity to shape a brand‑new category in PropTech.
• Dynamic startup environment in London.