Head of Marketing

About the role

This senior, hands‑on leadership position reports directly to the founders of a profitable, founder‑led D2C retail scale‑up. You will own the full 360° marketing strategy – performance, retention and conversion – and be accountable for revenue outcomes, not just activity.

Key responsibilities

• Build and scale a profitable paid‑social engine from scratch, fixing tracking, improving signal quality and running disciplined creative and offer testing.
• Own core commercial metrics such as customer acquisition cost, blended ROAS, payback period and contribution margin.
• Lead integrated marketing across paid media, SEO, email/CRM, affiliates, PR and brand initiatives.
• Drive website conversion by optimising funnels, landing pages, propositions and average order value.
• Co‑own and grow the email and lifecycle programme.
• Build trusted dashboards and reporting frameworks with A/B and incrementality testing as standard.
• Embed AI tools across the function to increase output without adding headcount.
• Manage, coach and develop the existing marketing team.

Required profile

• Proven growth‑marketing track record in a D2C, ecommerce or consumer‑product environment of £5‑15 m revenue, preferably founder‑led or scale‑up.
• Broad results‑based experience spanning performance and brand marketing.
• Hands‑on expertise in paid‑social (Meta essential), SEO, email/CRM and conversion optimisation.
• Ability to discuss real numbers from paid‑social campaigns and demonstrate commercial impact.

Required skills

• Meta paid‑social advertising
• Search engine optimisation (SEO)
• Email/CRM platforms
• Conversion optimisation techniques
• Analytics tools and dashboard creation
• A/B testing and incrementality analysis
• AI‑driven marketing tools

What we offer

• Salary £70,000‑£90,000 per year plus performance bonus
• Hybrid work model (3‑4 days in the Stockport office)
• Opportunity to shape brand direction at a pivotal growth stage
• Fast‑decision environment with real accountability