Influencer and Affiliate Marketing Manager

About the role

We are seeking an Influencer & Affiliate Marketing Manager to own and scale the partnerships strategy for a fast‑growing UK e‑commerce business. Reporting to the Head of Performance, you will have full autonomy to design and execute influencer, affiliate and advertorial programmes that drive measurable commercial results.

Key responsibilities

• Develop and lead a holistic partnerships strategy across influencer, affiliate and advertorial channels, aligned with commercial objectives.
• Identify, negotiate with and manage creators and talent to deliver performance‑focused campaigns.
• Grow and optimise the affiliate programme, overseeing partner mix across cashback, content, deal, email and comparison sites.
• Secure high‑impact advertorial placements with UK newspapers and publications.
• Own tracking, attribution and performance reporting using GA4 and other analytics tools.
• Identify new partner opportunities, onboard efficiently and nurture long‑term relationships.
• Negotiate commercial terms, placements and exposure with key partners.
• Monitor daily performance, analysing data to optimise CPA, ROI and incrementality.
• Collaborate with Paid Media, CRM and Creative teams to ensure consistent messaging across channels.
• Stay ahead of industry trends, compliance requirements and best practices.

Required profile

• Proven experience in influencer marketing with a track record of driving commercial results.
• Solid background in affiliate marketing, preferably with experience using AWIN.
• Familiarity with UK publishers, newspapers and advertorial content.
• Existing network of industry contacts – publishers, influencers and creators.
• Comfortable working in a high‑volume, fast‑paced environment with daily campaign activity.
• Strong commercial mindset and a test‑and‑learn approach.

Required skills

• AWIN platform
• Google Analytics 4 (GA4)
• HYROS (preferred)
• Marketing mix modelling (MMM) (preferred)