Influencer & Community Manager

About the role

We are building a new Influencer & Community team within our Brand organisation and are looking for a dynamic professional to lead creator partnerships, content, and consumer conversations across the UK & Ireland. You will own the full lifecycle of influencer campaigns, from insight generation to performance optimisation, while ensuring lasting community engagement.

Key responsibilities

• Develop and execute locally relevant influencer, KOL and expert strategies aligned with regional guidance.
• Identify, vet and onboard creators across micro, macro, celebrity and expert tiers.
• Manage end‑to‑end campaign delivery, including briefing, content production, rollout, budget oversight and ROI analysis.
• Engage audiences on TikTok, Instagram, YouTube, Reddit and other platforms, turning creator content into ongoing advocacy.
• Monitor sentiment, manage risks and maintain community guidelines and escalation protocols.
• Collaborate with Brand, Creative, Media and PR teams to integrate influencer, UGC and brand content into a cohesive social‑first ecosystem.
• Leverage social‑listening and AI tools to extract insights and translate them into actionable recommendations.

Required profile

• Passion for creator culture and a deep understanding of platform dynamics.
• Proven experience managing influencer campaigns and community engagement.
• Strong analytical mindset with ability to optimise performance and demonstrate measurable impact.
• Excellent communication skills and ability to work cross‑functionally.

Required skills