Marketing Analyst – Data-Driven Role

About the role

We are seeking a commercially‑minded Marketing Analyst to join our growing digital and customer team. The role focuses on driving marketing performance through data‑led insights, experimentation, audience analysis and customer segmentation across eCommerce and retail channels. You will work closely with marketing and CRM teams to optimise acquisition, retention and engagement.

Key responsibilities

• Analyse marketing campaign performance across paid search, paid social, CRM and other channels.
• Design and evaluate A/B and incrementality tests to improve campaign effectiveness.
• Build customer audiences and segmentation strategies to drive engagement and retention.
• Identify trends and opportunities within customer and transactional data.
• Support attribution and measurement approaches to improve marketing investment decisions.
• Partner with cross‑functional teams to translate insights into actionable optimisation strategies.

Required profile

• Strong SQL skills and experience using Python or R for analysis.
• Experience working with marketing, customer or eCommerce datasets.
• Understanding of experimentation, statistical testing and marketing measurement.
• Commercially minded with a strong analytical and problem‑solving approach.
• Excellent communication skills with the ability to influence stakeholders.

Required skills

• SQL
• Python
• R
• GCP
• Snowflake
• Databricks