Marketing Executive – B2B Integrated Campaigns

About the role

Polytec Personnel Ltd is seeking a Marketing Executive to drive integrated B2B marketing activities that increase brand awareness, generate leads and support business growth. Working closely with the marketing and sales teams, you will create engaging content, manage digital channels and optimise campaigns using data and marketing technology.

Key responsibilities

• Plan, deliver and optimise integrated marketing campaigns aligned with business objectives.
• Monitor performance, analyse results and recommend improvements using CRM and analytics platforms (experience with HubSpot preferred).
• Create and maintain SEO‑optimised landing pages and website content via content management systems.
• Build and maintain marketing contact databases through research, events, gated content and prospecting.
• Conduct market and audience research to refine targeting and messaging.
• Produce content for websites, email, social media, case studies, presentations and sales materials.
• Maintain company websites, ensuring up‑to‑date, SEO‑friendly content that follows brand guidelines.
• Coordinate with designers and external partners for website maintenance and digital initiatives.
• Plan, build and manage email marketing campaigns, including automation, reporting and performance analysis.

Required profile

• CIM qualification (completed or in progress) or equivalent marketing qualification.
• Minimum 4 years of digital marketing experience in a B2B environment.
• Strong copywriting and content creation skills, able to produce clear, persuasive technical copy.
• Proven track record of delivering successful lead‑generation campaigns.
• Understanding of SEO principles and digital content optimisation.
• Experience managing multiple projects and meeting deadlines.

Required skills

• HubSpot (CRM and marketing automation).
• Google Analytics 4 (GA4) and other digital analytics tools.
• SEO and website optimisation.
• Content Management Systems (CMS).
• Email marketing platforms.
• Social media management and content scheduling tools.
• Basic HTML.

What we offer

• Permanent contract with a salary of £40,000‑£42,000 per year, dependent on experience.
• Hybrid working – three days per week in the office (Great Chesterford/Saffron Walden) and two days remote.
• Standard office hours: 9 am‑5:30 pm, Monday‑Friday.
• Opportunity to work on integrated B2B marketing campaigns in a niche market.