Marketing Executive

About the role

An exciting opportunity to join a UK charity dedicated to helping young people discover their potential. The Marketing Executive will work within the Marketing and Communications team to inspire youth participation and attract supporters.

Key responsibilities

• Collaborate with the Marketing and Communications team to deliver integrated campaign plans across education, early careers, summer courses and fundraising.
• Support the delivery of marketing campaigns, fundraising initiatives and supporter‑engagement activities under the guidance of the Marketing Manager.
• Maintain website sections, ensuring content is accurate, engaging and brand‑consistent.
• Execute email marketing campaigns using Microsoft Dynamics CRM, handle segmentation, targeting and produce performance reports with recommendations.
• Assist in developing CRM, audience segmentation and customer‑journey strategies to boost engagement, acquisition and donor opportunities.
• Deliver Customer Insight training to teams for data‑driven marketing decisions.
• Act as a brand champion, ensuring consistent and impactful brand representation across all communications.
• Participate in brand development and profile‑raising activities both internally and externally.
• Create on‑brand digital and print content, supporting freelance designers and the wider marcomms team.
• Provide marketing support to internal teams, including presentations, print orders, digital assets and design work.
• Liaise with external suppliers such as printers, designers and advertisers to ensure timely, high‑quality delivery.
• Support sales and fundraising events with marketing materials to maximise visibility and engagement.
• Analyse campaign performance, deliver insights and recommendations to improve engagement, conversion and retention.
• Assist with general administrative tasks and other duties as directed by the Head of Marketing and Communications.

Required profile

• Previous experience in a marketing, communications or digital marketing role.
• Experience using a CRM platform (e.g., Microsoft Dynamics) and content management systems.
• Proficiency in creating content with tools such as Canva or Adobe Express.
• Ability to use marketing data and campaign results to identify improvement opportunities.

Required skills

• Microsoft Dynamics CRM
• Content Management Systems (CMS)
• Canva
• Adobe Express