Marketing Manager (Campaigns)

About the role

We are looking for an experienced Marketing Manager (Campaigns) to lead the planning, delivery and optimisation of integrated student recruitment campaigns across the UK and international markets. The role will work across digital, social, paid media and out‑of‑home channels to drive awareness, engagement, applications and enrolments for undergraduate and postgraduate programmes.

Key responsibilities

• Design and execute multi‑channel recruitment campaigns that align with ARU’s strategic goals.
• Collaborate with faculty teams, campuses and external agencies to ensure consistent messaging.
• Manage campaign budgets, negotiate with suppliers and monitor spend against targets.
• Analyse performance data, produce reports and use insights to refine future campaigns.
• Develop compelling marketing content and creative assets for digital, social and OOH media.

Required profile

• Degree or equivalent professional qualification in marketing or a related field.
• Extensive experience delivering successful multi‑channel marketing campaigns in a complex stakeholder environment.
• Strong analytical abilities and experience with performance reporting.
• Excellent communication, organisational and relationship‑building skills.

Required skills

What we offer

• Agile working culture with generous holiday entitlement.
• Occupational pension scheme, training and development opportunities.
• Travel‑to‑work scheme and competitive relocation package.