Marketing Manager – Direct-to-Market Growth

About the role

Help shape the next phase of growth for an ambitious alternative finance provider that is expanding from a broker‑focused model to a direct‑to‑market approach. Reporting to the Chief Commercial Officer, you will own the marketing function and drive customer acquisition, supporting the sales team with data‑driven campaigns.

Key responsibilities

• Develop and deliver a new direct‑to‑market customer acquisition strategy alongside the existing broker channel.
• Plan and execute integrated campaigns across digital, email, content, social media and events.
• Support the sales team with lead‑generation initiatives and marketing collateral.
• Manage the company website, CRM and external marketing agencies.
• Build relationships with industry partners, suppliers and marketing providers.
• Own the marketing budget and produce regular ROI and performance reports for senior leadership.
• Continuously improve brand awareness, customer engagement and lead generation across all channels.

Required profile

• Proven ability to hit the ground running in a fast‑paced, growing business.
• Experience developing or growing a direct‑to‑market customer acquisition channel.
• Strong B2B marketing background, preferably within financial services, fintech or another regulated industry.
• Track record of reporting campaign performance, lead generation and ROI to senior stakeholders.
• Hands‑on experience across digital marketing, CRM, content, events and website management.
• Experience using Salesforce or a similar CRM platform.
• Excellent communication skills with a commercially focused mindset.

Required skills

• Salesforce

What we offer

• £50,000‑£60,000 salary, dependent on experience.
• Flexible hybrid working with remote options for the right candidate.
• Direct exposure to the CCO and senior leadership team.
• Full ownership of the marketing function and budget.
• Opportunity to build and shape a new direct‑to‑market strategy from the ground up.
• Freedom to recommend new marketing tools, systems and ideas.
• Join a growing, ambitious business where your work will have a genuine impact.