Marketing Manager

About the role

We are looking for a highly motivated Marketing Manager to lead the full marketing function for our client in Colchester. You will own strategy, lead generation, digital channels, content, brand and reporting, acting as the senior in‑house marketing resource.

Key responsibilities

• Develop and execute the annual marketing strategy aligned with revenue targets.
• Generate qualified sales leads via email campaigns, LinkedIn outreach, CRM automation and digital advertising.
• Manage HubSpot CRM, including workflows, sequences, reporting and lead tracking.
• Run paid campaigns on Google Ads, Bing Ads and LinkedIn Ads.
• Oversee website, SEO and content marketing using WordPress.
• Maintain an active social‑media presence and schedule posts.
• Coordinate external agencies and freelancers for design, photography, video and marketing collateral.
• Plan and deliver trade shows and events from concept to execution.
• Produce marketing materials such as brochures, case studies and newsletters.
• Support product launches and new‑business initiatives.
• Track KPIs, ROI and report directly to the Managing Director.
• Manage the marketing budget and potentially supervise future staff.

Required profile

• Proven B2B lead‑generation experience, preferably in a sales‑aligned environment.
• Experience with HubSpot, Apollo, Expandi or similar outbound tools.
• Strong knowledge of Google Ads, Bing Ads and LinkedIn Ads.
• Hands‑on experience with WordPress and website administration.
• Ability to analyse data using Google Analytics 4.
• Experience managing marketing budgets and producing structured reports.
• Marketing degree or CIM qualification preferred; B2B sector experience essential.

Required skills

• HubSpot CRM
• Apollo
• Expandi (LinkedIn automation)
• Google Ads
• Microsoft Bing Ads
• LinkedIn Ads
• WordPress
• Google Analytics 4
• Hootsuite (or similar social‑media scheduling tool)

What we offer

• £50,000 basic salary plus profit‑related bonus.
• Standard office hours 7:30 am – 4:30 pm with a 30‑minute lunch break.
• Opportunity to shape the marketing function in a growing B2B company.