Marketing Manager

About the role

Pfizer is looking for a Marketing Manager who will support brands and work on assets at different stages of their lifecycle. Reporting to a Brand Director, the role works with a cross-functional team to develop brand strategy and deliver brand campaigns, maximising impact through an optimal channel mix including newer and digital channels, and using AI-enabled tools to boost productivity. It is a country-level position.

Key responsibilities

• Support the Brand Plan and lead agreed initiatives, driving end-to-end customer-centric campaigns with proper tracking and reporting.
• Implement national market development projects and localise the global brand strategy with the International Commercial Office.
• Manage budgets and agency partners, and work with Colab and other third-party suppliers.
• Build a thorough understanding of the marketplace to inform planning and revenue forecasting.
• Co-create market development programmes with clinical and non-clinical KOLs and liaise with global teams on UK KOL interactions.
• Ensure timely, compliant input from legal, medical, regulatory and other stakeholders, and manage key tactical activities on time.
• Report externally and internally, and act as an ambassador for the brand.
• Scan NHS policy and structural changes for their impact on the brand.
• Manage brand OPEX and resource allocation against global strategy and KPIs.

Required profile

• Graduate or graduate-level equivalent.
• Experience of marketing across channels in the pharmaceutical industry.
• Experience managing budgets and agency partners, and adapting marketing plans to local needs.
• Knowledge of the ABPI Code of Practice and of NHS structures, processes and partnerships.
• Numerate, articulate and able to communicate at all levels, with strategic thinking and collaborative working.

Required skills

• Experience using AI tools such as ChatGPT or Microsoft Copilot, with curiosity for their use and understanding of responsible AI practices.
• Strong interpersonal and influencing skills, with a track record of building lasting professional relationships.