Paid Media Strategy Specialist – Amazon (Edinburgh)

About the role

We are looking for a Paid Media Strategy Specialist to lead Amazon advertising across multiple marketplaces in Edinburgh. The role combines strategic planning, data‑driven optimisation and team leadership to drive growth for our international clients.

Key responsibilities

• Develop and evolve Amazon Advertising strategy across Sponsored Products, Sponsored Brands and Sponsored Display.
• Analyse campaign and commercial performance to uncover growth opportunities and improve profitability.
• Design and lead testing programmes to optimise targeting, creative, automation and emerging ad formats.
• Drive adoption of AI tools and automation to increase efficiency and insight generation.
• Lead, mentor and set priorities for a small team of PPC specialists.
• Present performance insights, recommendations and growth opportunities to senior stakeholders.

Required profile

• 3‑5 years of experience in‑house or agency‑side within an e‑commerce environment, focused on Amazon.
• Strong understanding of Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Proven ability to develop PPC strategy and identify commercial growth opportunities.
• Highly analytical with a track record of turning data into actionable recommendations.
• Experience using AI, automation tools or advanced workflows to improve performance.
• Excellent communication and stakeholder‑management skills, able to work autonomously.

Required skills

• Amazon Advertising
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• PPC
• AI tools
• Automation