Paid Media Strategy Specialist – Amazon (Hybrid, Edinburgh)

About the role

We are looking for a Paid Media Strategy Specialist to lead Amazon advertising performance across multiple marketplaces. Based in Edinburgh with a hybrid working model, you will shape long‑term strategy while managing a small team of PPC specialists.

Key responsibilities

• Develop and evolve Amazon Advertising strategy across Sponsored Products, Brands and Display.
• Analyse campaign and commercial performance to identify growth opportunities and improve profitability.
• Design and lead testing programmes to optimise targeting, creative, automation and emerging ad formats.
• Drive adoption of AI tools and automation to improve efficiency, insight generation and performance.
• Lead and mentor a team of PPC specialists, setting priorities and strategic direction.
• Present performance insights, recommendations and growth opportunities to senior stakeholders.

Required profile

• 3‑5 years experience in‑house or agency‑side within an e‑commerce environment, focusing on Amazon.
• Strong understanding of Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Experience developing PPC strategy and identifying commercial growth opportunities.
• Highly analytical with ability to interpret performance data and translate findings into actionable recommendations.
• Excellent communication and stakeholder management skills, able to influence decision‑making and work autonomously.

Required skills

• Amazon Advertising platforms (Sponsored Products, Brands, Display)
• Data analysis and performance reporting
• AI and automation tools for advertising
• PPC campaign management