Paid Social Specialist

About the role

We are seeking a data‑driven Paid Social Specialist to own the end‑to‑end social advertising strategy for a portfolio of 5‑10 B2B and B2C verticals. You will work primarily on Meta platforms while helping expand into TikTok and LinkedIn, managing multi‑million‑pound budgets with full autonomy.

Key responsibilities

• Develop and execute full‑funnel campaign strategies across sectors such as solar, commercial waste, EPOS systems and business finance.
• Collaborate with an in‑house design team to produce and test high‑volume video and image creatives.
• Analyse daily performance metrics (lead volume, CPL, CPC, C2C, EPL) and optimise campaigns based on data.
• Ensure lead quality and downstream commercial outcomes, not just cost efficiency.
• Design and run structured experiments across creative, audience and technical variables, documenting repeatable frameworks.
• Build deep expertise in key verticals and international markets (UK, US, Canada, Australia).
• Conduct competitor and creative benchmarking to uncover new hooks and angles.

Required profile

• Hands‑on, technical experience running Meta (Facebook/Instagram) ad campaigns.
• Proven track record of lower‑funnel performance (leads or sales) in a lead‑generation environment.
• Strong command of core performance metrics such as CPL, CPC, C2C and EPL.
• Experience managing significant ad budgets and scaling campaigns successfully.
• Comfort testing creative at high volume and using data to drive optimisation.
• Self‑motivated, proactive and comfortable in a fast‑paced, target‑driven setting.

Required skills

• Meta Ads Manager
• Meta Events Manager
• Meta Conversions API
• Meta (Facebook/Instagram) advertising
• Experience with TikTok Ads (desirable)
• Experience with LinkedIn Ads (desirable)