Partner Manager – On‑Trade (Spirits) – Manchester/Liverpool/Leeds

About the role

Maverick Drinks is seeking a Partner Manager – On‑Trade to champion its premium spirits portfolio across Manchester, Liverpool and Leeds. You will work at the intersection of sales and brand development, helping on‑trade customers build compelling ranges that drive growth.

Key responsibilities

• Drive distribution and growth of Maverick Drinks’ portfolio across assigned on‑trade accounts.
• Act as a trusted consultant to customers on craft spirits, advising on range decisions.
• Collaborate with trade‑marketing, brand ambassadors and sales teams to increase brand awareness and secure listings on back bars and cocktail menus.
• Leverage industry networks to create new business opportunities and develop strategic lighthouse accounts.
• Develop and execute territory strategies aligned with company objectives.
• Plan and manage A&P investments and trade activations, ensuring positive ROI.
• Share category trends and consumer insights to support customer range decisions.

Required profile

• Proven experience building on‑trade relationships within premium spirits or FMCG.
• Track record of growing distribution and account performance across regional territories.
• Experience opening new premium spirits listings and managing existing accounts.
• Ability to plan activations and manage budgets.
• Strong knowledge of craft spirits trends, category insights and customer range decisions.
• Eligibility to work in the United Kingdom.

Required skills

What we offer

• Autonomy to run your territory and influence brand growth.
• Fast‑moving environment with high performance culture.
• Opportunity to work with award‑winning brands and a supportive team.