Performance Marketing Manager – Fashion Brand

About the role

We are looking for a Performance Marketing Manager to lead paid media for a fast-growing UK fashion retailer. You will own the strategy and execution of campaigns across Meta, Google and TikTok, driving customer acquisition and profitability.

Key responsibilities

• Develop and manage the paid-media strategy across Meta, Google, TikTok and emerging channels.
• Build, launch and continuously optimise campaigns, including Google Performance Max, Shopping, Search and remarketing.
• Monitor performance daily and make data-driven adjustments to improve ROAS, CPA and other key metrics.
• Track and report on NC-CPA, ROAS, POAS, MER, CAC and acquisition trends.
• Use attribution tools such as Triple Whale to inform budget allocation and scaling decisions.
• Collaborate with creative teams to produce high-performing ad assets and test copy, hooks and calls-to-action.
• Design structured testing frameworks for creatives, audiences, offers and landing pages.
• Allocate and re-allocate advertising budgets based on performance and business priorities.

Required profile

• 3-5 years of experience managing paid-media campaigns in e-commerce, retail, fashion or DTC environments.
• Proven track record of scaling profitable campaigns and delivering measurable revenue growth.
• Strong knowledge of Meta Ads Manager, Google Ads, Google Merchant Centre and GA4.
• Experience with attribution platforms such as Triple Whale or similar.

Required skills

• Meta Ads Manager
• Google Ads
• Google Merchant Centre
• GA4
• Triple Whale (or comparable attribution tool)

What we offer

• Competitive salary up to £50,000 per year.
• Opportunity to shape the paid-acquisition strategy of a high-growth fashion brand.
• Dynamic, data-driven work environment with clear impact on business results.
• Full-time permanent role based in Romford, South East England.