Performance Marketing Manager – Luxury Fashion eCommerce

About the role

Join a leading luxury fashion group operating a £30m+ eCommerce business. As Performance Marketing Manager you will own the paid search strategy across two established brands, ensuring every pound spent drives profitable growth.

Key responsibilities

• Develop and execute Google Ads strategy across Shopping, Performance Max, Search, Brand, Dynamic Search, YouTube and Display remarketing.
• Continuously optimise account structure, bidding and creative to improve contribution margin, ROAS and CAC.
• Manage Google Merchant Centre, product feed quality and automation in partnership with the eCommerce team.
• Collaborate with trading and merchandising teams to align spend with stock availability and margin goals.
• Analyse performance data using Shopify, GA4 and reporting tools, building dashboards and actionable insights.
• Run ongoing tests on bidding, creative, landing pages and audience targeting, leveraging AI and automation.

Required profile

• 4+ years managing significant Google Ads budgets in an eCommerce environment.
• Strong background in paid search for luxury or fashion brands.
• Hands‑on experience with Shopping and Performance Max campaigns.
• Solid understanding of contribution margin, gross profit and CAC metrics.

Required skills

• Google Ads
• Google Merchant Centre
• Shopify
• Google Analytics 4 (GA4)
• Data analysis and reporting dashboards

What we offer

• Competitive salary £40k‑£60k (DOE)
• Hybrid work model – 2 days per week in the Richmond office
• Opportunity to influence profitability of a high‑growth luxury fashion group