Performance Marketing Specialist (SEO, Paid Ads & CMS)

About the role

We are seeking a proactive Performance Marketing Specialist to join our London team. The role is perfect for a marketer with 2–3 years of hands‑on experience who enjoys collaborating across functions and driving brand awareness, traffic, and sales through SEO, paid advertising, and CMS management.

Key responsibilities

• Develop and execute on‑page and off‑page SEO strategies, including keyword research and competitor analysis.
• Manage, optimise and report on Google Ads and Meta (Facebook & Instagram) campaigns, monitoring ROAS, CPC, CTR and conversions.
• Maintain website content via the CMS, creating landing pages, product pages and promotional assets that are SEO‑friendly.
• Support email marketing, CRM activities and coordinate cross‑channel campaign assets.
• Assist e‑commerce operations by updating product listings, imagery and supporting conversion optimisation initiatives.

Required profile

• 2–3 years of experience in a performance marketing role.
• Strong understanding of SEO principles and best practices.
• Hands‑on experience managing Google Ads and Meta Ads campaigns.
• Experience working with CMS platforms in a collaborative team environment.
• Analytical mindset with the ability to interpret marketing data and performance metrics.

Required skills

• SEO
• Google Ads
• Meta Ads (Facebook & Instagram)
• CMS platforms
• Keyword research
• Competitor analysis
• Reporting and analytics
• Basic conversion rate optimisation (CRO)