PR & Influencer Executive

About the role

MOOD London is seeking a creative and commercially driven PR & Influencer Executive to expand its brand presence in the UK and international luxury fragrance market. The role blends PR strategy with influencer and ambassador programme management, aiming to generate earned media, brand awareness, and strong audience engagement.

Key responsibilities

• Develop and execute a structured influencer strategy, defining creator volume, budget, and campaign cadence.
• Build and nurture a scalable Ambassador Programme, identifying long‑term brand advocates.
• Manage end‑to‑end production of PR and gifting events, from concept through execution.
• Collaborate with brand and social teams to amplify influencer content across owned channels.
• Support new product launches, retail campaigns, and market expansion with on‑brand content and collaborations.
• Coordinate influencer partnerships, product gifting, brand events, media outreach, and performance reporting.

Required profile

• Passion for beauty, luxury fragrance, and brand storytelling.
• Comfortable juggling multiple projects in a fast‑paced environment.
• Strong understanding of social media, influencer culture, and PR dynamics.

Required skills

What we offer

• Opportunity to work with a growing luxury beauty brand.
• Creative, hands‑on environment with varied daily tasks.