PR Manager – Wearables

About the role

Apple’s European PR team is looking for a PR Manager focused on Wearables, based in London. You will lead public‑relations and influencer initiatives for AirPods while supporting related products such as iPhone, Apple Watch, Apple Music and Health across Europe.

Key responsibilities

• Lead PR and influencer activity for Wearable products (initially AirPods) across Europe, from brief to results.
• Support broader product PR for iPhone, Mac, Apple Watch and iPad, contributing to launches and major events.
• Conduct proactive media and influencer outreach to secure high‑quality coverage.
• Collaborate with UK‑based PR, Product Marketing and Marcom teams for an integrated approach.
• Partner with country PR managers across Europe to coordinate regional projects and campaigns.
• Assist the wider European Product PR portfolio as needed.

Required profile

• Proven track record of securing media coverage and building relationships with journalists and content creators.
• Experience managing influencer programmes or creator partnerships.
• Strong written and verbal communication skills with the ability to craft compelling narratives.
• Creative thinker who can bring fresh ideas to campaigns.
• Highly organised and able to manage multiple projects in a fast‑paced environment.
• Comfortable collaborating across multiple teams and stakeholders.
• Experience working across European markets is a plus.

Required skills