Product Manager – eCommerce Rewards & Gamification

About the role

We are partnering with a fast‑growing eCommerce leader based in Blackpool. The company is investing heavily in product innovation, focusing on gamification, personalisation and AI‑driven customer experiences. As Product Manager you will own the delivery of key initiatives that drive conversion, retention and revenue.

Key responsibilities

• Own end‑to‑end delivery of product initiatives within a defined scope.
• Lead the points and rewards programme, bringing gamification and personalisation to life.
• Build and configure competitions in the CMS, including pricing rules, discount zones and feature flags.
• Run A/B tests and experiments, translating results into iteration plans.
• Analyse funnels and user behaviour to identify friction points and opportunities.
• Define scope, success criteria and KPIs for each initiative.
• Contribute insight and recommendations to roadmap planning.

Required profile

• 5+ years delivering digital product initiatives end‑to‑end.
• Commercial mindset with proven impact on conversion, retention or revenue.
• Strong stakeholder communication and ability to work with external development partners.
• Attention to detail and operational discipline.
• Understanding of compliance‑aware product design (transparency, fairness, no dark patterns).

Required skills

• A/B testing.
• SQL‑backed data analysis.
• BigQuery.
• Metabase.
• Google Analytics 4 (GA4).

What we offer

• Competitive salary with a strong bonus structure.
• Genuine ownership and measurable commercial impact.
• Opportunity to shape AI‑driven personalisation and gamification.
• Growing team with significant investment in product and marketing.