Regional Digital Marketing & Media Manager, Europe

About the role

Maersk is looking for a Regional Digital Marketing & Media Manager for Europe, based in Liverpool and reporting to the Head of Europe Marketing. The role owns the regional digital and paid-media strategy, turning business, audience and campaign priorities into integrated plans that increase reach, engagement, demand and conversion. It acts as a bridge between European marketers, regional teams, global marketing, media agencies, platforms and performance data.

Key responsibilities

• Shape digital and media strategy: define and lead an integrated European approach across paid and organic channels.
• Optimise media investment: own the regional paid-media framework, including audience strategy, channel mix, campaign phasing, agency governance and creative optimisation.
• Connect investment to outcomes: manage budget effectiveness and link media spend to KPIs, pipeline contribution and commercial impact.
• Improve the digital customer journey: set the regional framework across awareness, consideration, conversion and nurture, and advise on content sequencing, landing pages and CTAs.
• Advise on marketing technology and automation: CRM, marketing automation, audience management, analytics and media platforms.
• Lead responsible AI adoption in media planning, audience intelligence, campaign optimisation and lead management, with human review and data governance.
• Partner with the Europe Marketing Performance Manager on measurement, experimentation and test-and-learn standards.
• Provide functional leadership across regional digital, media and marketing operations, coach colleagues and build playbooks.
• Own regional governance across customer data, consent, brand, agency quality, measurement and responsible AI.

Required profile

• Significant experience leading digital marketing and paid-media strategy in, or for, a complex B2B organisation; media-agency experience is welcomed.
• Experience managing media agencies, campaign investment and senior stakeholders.
• Experience designing customer journeys, nurture approaches and conversion frameworks.
• Collaborative leadership style, able to influence regional, global and cross-functional teams and define operating models.
• Fluency in English; additional European languages are beneficial, and travel across Europe is required.

Required skills

• Marketing funnels, pipeline contribution, attribution and media-to-commercial performance.
• Paid media, CRM, marketing automation, lead management, audience strategy and digital analytics.
• Working knowledge of Salesforce, Marketing Cloud, analytics and business-intelligence environments.