Regional Marketing Specialist (French or German Speaking)

About the role

Poka is seeking a Regional Marketing Specialist for the EMEA region who will design, launch, and optimise multi‑channel campaigns that drive pipeline growth. The role works closely with sales, product marketing, and digital teams to deliver targeted messaging across key European markets, primarily in English, German and French.

Key responsibilities

• Plan, execute and optimise coordinated campaigns across email, paid social, search, webinars, events and nurture workflows.
• Build targeted campaigns for specific ICP segments in the UK&I, DACH, France and other regions.
• Drive measurable impact on pipeline metrics such as MQLs, SQLs, CPL and contributed pipeline.
• Support Account‑Based Marketing by creating tailored programs for priority accounts.
• Manage multi‑language campaigns ensuring regional alignment and message consistency.
• Partner with local sales teams to align marketing activity with the EMEA sales strategy.
• Support planning and execution of field events and regional activations.
• Analyse campaign results, identify optimisation opportunities and report performance.

Required profile

• 2‑5 years of experience executing B2B SaaS or technology marketing campaigns.
• Hands‑on experience running multi‑channel digital campaigns with measurable funnel impact.
• Experience planning and coordinating both digital and in‑person events.
• Familiarity with Account‑Based Marketing approaches and tools.
• Experience managing campaigns in multiple languages (English, German, French).

Required skills

• 6sense
• Demandbase
• RollWorks