Regional Sales Manager (North)

About the role

We are seeking an experienced Regional Sales Manager to lead our North of England territory. You will own the commercial development strategy, drive revenue growth, and nurture key customer relationships while managing a high‑performing sales team.

Key responsibilities

• Define and execute regional sales strategies aligned with company objectives.
• Lead, coach, and develop the regional sales team through regular performance reviews and training.
• Produce accurate sales forecasts, monitor margins, and report on commercial performance.
• Build and maintain strong relationships with existing key accounts and identify new business opportunities.
• Manage departmental budgets, ensure compliance with policies and regulatory requirements.
• Travel extensively across the North of England (40‑70%) to support customers and the sales team.

Required profile

• Proven track record in sales management within a B2B environment.
• Strong commercial acumen with the ability to develop pricing and product strategies.
• Excellent leadership and people‑development skills.
• Ability to analyse market trends and competitor activity.
• Willingness to travel frequently and work autonomously.

Required skills

What we offer

• Competitive salary range of £45,000‑£50,000 per year.
• Full‑time permanent contract.
• Opportunities for professional growth and development.
• Dynamic, field‑based work environment with regular travel.