Sales Controller – Automotive Retail

About the role

We are seeking an experienced Sales Controller to join a leading automotive retail business. In this role you will support the sales team, drive commercial performance, manage finance and insurance (F&I) penetration and ensure compliance across all sales activities while maintaining a high‑quality customer experience.

Key responsibilities

• Support and motivate the sales team to achieve their targets.
• Oversee and maximise finance and insurance (F&I) performance.
• Ensure a seamless and professional customer journey.
• Maintain compliance with industry regulations and company standards.
• Assist with stock management and optimise the sales process.

Required profile

• Proven experience in automotive vehicle sales.
• Previous experience as a Business Manager or Sales Controller (preferred).
• Strong knowledge of finance products and lender relationships.
• Excellent communication and relationship‑building abilities.
• Full UK manual driving licence and right to work in the UK.

Required skills

• Dealership software.
• Finance and insurance (F&I) management.
• IT systems proficiency.

What we offer

• Competitive salary with bonus structure.
• Company vehicle.
• Generous holiday allowance plus additional paid leave for key life events.
• Staff discounts on vehicles and servicing.
• Pension scheme with employer contributions.
• Life assurance and Cycle‑to‑Work scheme.
• Ongoing training, clear career progression and leadership development programmes.
• Flexible working options.