Sales Development Representative

About the role

As a Sales Development Representative you will create qualified sales opportunities for a leading international software provider serving retail and consumer brands across the UK and Northern Europe. Working in a fast‑growing team, you will receive coaching, access to advanced sales technology and a clear route to an Account Executive position.

Key responsibilities

• Prospect outbound via email, phone, LinkedIn and events to generate new leads.
• Research target accounts, identify senior decision‑makers and build relationships.
• Qualify inbound enquiries and follow up on marketing campaigns, content downloads and event leads.
• Collaborate with Account Executives to develop account plans and move opportunities into the pipeline.
• Attend industry events and customer meetings to strengthen relationships.
• Maintain accurate CRM records, track activity and test new outreach strategies.

Required profile

• 1‑3 years of sales, business development or SDR experience, preferably B2B.
• Confident communicator comfortable engaging senior stakeholders.
• Resilient, self‑motivated and target‑driven.
• Curious about technology and commercial problem‑solving.
• Organised, proactive with strong attention to detail.

Required skills

• CRM usage and discipline.

What we offer

• Competitive base salary up to £45,000 plus performance bonus.
• Accelerated pathway to an Account Executive role.
• Access to industry‑leading sales tools and AI‑powered prospecting platforms.
• Hands‑on coaching from experienced sales leaders.
• Hybrid working environment with a supportive office.