Senior Content Marketing Manager

About the role

Based in ITV's M&E Marketing team, you will lead the broadcaster's biggest integrated marketing campaigns, managing multi‑million‑pound budgets and delivering high‑impact creative that drives audience awareness and viewing across broadcast and streaming.

Key responsibilities

• Own end‑to‑end delivery of high‑profile campaigns, from strategy and briefing through optimisation and evaluation.
• Develop clear marketing briefs translating audience insight, market intelligence and cultural opportunities into compelling propositions and objectives.
• Lead creative development with agencies and production teams, overseeing original shoots, talent‑led and clip‑based work.
• Influence senior stakeholders across commissioning, publicity, creative and media to secure alignment on strategy and investment.
• Support the Head of Marketing in strategic planning, campaign prioritisation and resource decisions.
• Lead, develop and coach a high‑performing team, providing feedback and maintaining high standards.
• Use audience research, performance data and market intelligence to optimise campaigns and demonstrate impact.
• Manage substantial budgets, anticipate risks and ensure efficient allocation of resources.
• Monitor competitor activity, cultural trends and media landscape changes to inform future planning.

Required profile

• Extensive experience leading major integrated marketing campaigns with multi‑million‑pound budgets, preferably in entertainment or media.
• Exceptional strategic briefing ability, turning complex information into clear, audience‑first briefs.
• Strong full‑funnel marketing expertise across TV, outdoor, digital and performance channels.
• Proven stakeholder management and influencing skills with senior leaders.
• Demonstrated people‑management experience, capable of motivating and developing teams.
• Strong commercial and financial acumen with experience managing large marketing budgets.

Required skills

• Strategic campaign planning and brief development.
• Creative development and production oversight.
• Full‑funnel marketing across above‑the‑line and digital channels.
• Stakeholder management and influencing.
• People leadership and team development.
• Budget management and financial analysis.
• Audience insight analysis and data‑driven optimisation.