Senior Demand Generation Manager (B2B - Travel)

About the role

We are seeking a senior leader to own the global demand generation strategy for a leading B2B travel brand. You will drive pipeline growth and revenue across multiple international markets by integrating paid media, SEO, CRO and marketing automation.

Key responsibilities

• Develop and execute global demand generation programmes that deliver measurable pipeline and revenue.
• Lead acquisition campaigns across paid search, paid social, programmatic, email and other digital channels.
• Own digital performance, budget optimisation and ROI reporting across markets.
• Drive website optimisation and conversion‑rate improvement through testing, analytics and personalisation.
• Build scalable marketing‑automation and lead‑nurture flows aligned to the B2B buyer journey.
• Partner with sales and marketing leadership to refine lead scoring, management and pipeline performance.
• Oversee reporting, attribution and performance dashboards to guide strategic decisions.
• Shape global SEO and organic growth strategies in collaboration with content and digital teams.
• Lead, mentor and develop high‑performing international marketing teams, establishing consistent ways of working.

Required profile

• 10+ years of experience in demand generation, digital or growth marketing.
• Proven track record leading international, multi‑market B2B marketing teams.
• Strong commercial acumen and experience working closely with sales leadership.
• Data‑driven mindset with a history of managing marketing‑attributed pipeline, revenue and ROI.
• Excellent stakeholder management and influencing skills at senior level.

Required skills

• Paid search
• Paid social
• Programmatic advertising
• Email marketing
• Digital marketing
• Marketing automation
• CRM
• SEO
• CRO
• Performance marketing

What we offer

• Salary £65,000 – £70,000 per year
• Performance‑based bonus
• Good benefits package
• Hybrid working – three days onsite in London