Senior Director, Hydration

About the role

The Senior Director, Hydration will lead the strategy and growth of Coca‑Cola’s core hydration portfolio across the operating unit. Reporting to global leadership, you will shape brand direction, drive market share, and ensure alignment with the company’s Total Beverage vision.

Key responsibilities

• Develop and execute portfolio and brand strategies for existing and new hydration products.
• Collaborate with global and regional teams to share best practices and influence worldwide marketing plans.
• Identify consumer insights, define growth drivers, and prioritize investment by country and brand.
• Lead integrated marketing plans, coordinating ATL, BTL, POS and digital activations.
• Manage P&L in partnership with Finance, ensuring profitable growth.
• Conduct business reviews, measure performance, and apply learnings across markets.
• Support local brand teams and drive synergies across the operating unit.

Required profile

• Proven senior leadership experience in beverage or consumer‑goods marketing.
• Strong strategic thinking with a track record of delivering volume and profit growth.
• Excellent collaboration skills across global, regional and local stakeholders.
• Ability to translate consumer insights into actionable brand plans.

Required skills