Senior Paid Media Analyst

About the role

Join Bamboo Nine, a leading digital marketing agency in Brighton, as a Senior Paid Media Analyst. You will work within a dynamic Paid Media team, managing eCommerce and lead‑generation campaigns while leveraging AI‑driven tools to deliver measurable results.

Key responsibilities

• Create, manage and optimise paid campaigns on Google Ads and Microsoft Ads, including keyword, audience and competitor research.
• Collaborate with Organic, Data, Creative and Tech teams to deliver integrated multi‑channel strategies.
• Manage budgets, pacing and bid strategies to meet KPIs such as CPA, ROAS, lead quality and revenue growth.
• Own campaign performance through continuous optimisation of targeting, ad copy, audience segmentation, landing pages and account structure.
• Monitor daily performance, identify opportunities, issues and trends, and act proactively.
• Serve as the primary day‑to‑day contact for assigned clients, providing transparent communication and commercial recommendations.
• Analyse data using Google Analytics 4, Google Ads and Looker Studio to generate actionable insights.
• Support attribution and tracking accuracy in partnership with the Data team, including GA4, Google Tag Manager, Consent Mode and enhanced conversion tracking.
• Conduct A/B testing on creatives, landing pages, audience strategies and bidding approaches.
• Contribute to CRO initiatives by identifying improvements to user journeys and lead quality.
• Produce detailed reports and present strategic recommendations to clients.

Required profile

• Proven senior‑level experience managing paid media campaigns for eCommerce and lead‑generation clients.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent client‑facing skills, capable of building trusted relationships and delivering commercial insights.
• Ambition to grow into a managerial or account‑leadership role.

Required skills

• Google Ads
• Microsoft Ads
• Google Analytics 4
• Looker Studio
• Google Tag Manager

What we offer

• Hybrid working model – 3 days in the Brighton office, 2 days remote.
• Clear career progression path towards people‑management or account‑management roles.
• Collaborative environment focused on innovation and continuous learning.