Senior Sales Manager – B2B Exhibitions

About the role

We are seeking an experienced Senior Sales Manager / Sales Director to lead the sales effort for a B2B exhibition portfolio targeting the UK market. You will be based in London and work closely with senior stakeholders to drive exhibition space and sponsorship revenue.

Key responsibilities

• Lead the end‑to‑end sales process for exhibition space (≈80% of revenue) and sponsorship packages (≈20%).
• Generate new business opportunities and manage existing accounts across multiple B2B sectors.
• Build and maintain relationships with C‑suite executives and key decision‑makers.
• Develop and execute sales strategies to meet and exceed revenue targets.
• Collaborate with marketing and events teams to align sales initiatives with exhibition programmes.

Required profile

• 3–8 years of proven sales experience within B2B exhibitions or conference environments.
• Demonstrated ability to close high‑value deals and manage complex accounts.
• Strong communication and negotiation skills with senior‑level clients.
• Self‑motivated, results‑driven and comfortable working in a fast‑paced events sector.

Required skills

What we offer

• Base salary £55,000‑£60,000 per annum plus uncapped OTE (target £90,000).
• Opportunity to work with a well‑known exhibition brand and develop a global network.
• Career progression and professional development within a growing events business.
• Full‑time, permanent contract based in West London.