SEO & AI Search Optimization (GEO) Specialist

About the role

Board is looking for an SEO, AI Search Optimization (GEO) & Web Optimization Specialist to drive organic growth, improve AI‑search discoverability, and boost website conversion performance across our B2B SaaS platform.

Key responsibilities

• Own day‑to‑day SEO and AI‑search optimization initiatives for Board.com and related microsites.
• Execute on‑page optimization best practices, including metadata, internal linking, content hierarchy, structured formatting, and schema markup.
• Conduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to uncover growth opportunities.
• Identify and close content gaps across buyer personas, industries, and stages of the buying journey.
• Monitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable plans.
• Partner with development and web teams to prioritize and implement technical SEO improvements.
• Write, edit, and publish SEO‑ and AI‑optimized content such as landing pages, FAQs, guides, solution pages, and long‑form resources.
• Optimize existing website content to improve rankings, engagement, discoverability, and conversion.

Required profile

• Analytical digital marketer with strong SEO expertise and a passion for modern search experiences.
• Experience working in a fast‑paced B2B SaaS environment.
• Ability to operate autonomously while collaborating across Web Marketing, Demand Generation, Product Marketing, and development teams.

Required skills

• SEO
• AI‑search optimization
• Keyword research
• Schema markup
• On‑page optimization
• Technical SEO
• Content creation and editing