Short Form Content Director, Social

About the role

FlightStory is looking for a Short Form Content Director to build short‑form video into a core business line across its IP and creator roster. You will shape strategy, drive revenue, and lead a growing team while working closely with platform partners such as TikTok, Meta and YouTube.

Key responsibilities

• Set the strategy and business plan for short‑form content, bringing audience and commercial evidence to senior decision‑making.
• Identify high‑potential ideas, prototype quickly, and move the strongest concepts into production or licensing.
• Lead platform monetisation, creating direct revenue streams from ad‑funded, sponsored, sold and licensed formats.
• Own the end‑to‑end production line, integrating AI tools, launch playbooks and continuous testing.
• Maintain senior relationships with TikTok, Meta and YouTube to stay ahead of new features and secure support.

Required profile

• Proven track record building short‑form brands and formats that attract repeat audiences.
• Experience delivering revenue at scale on social platforms and understanding platform monetisation.
• Ability to turn content into sponsorship, ad‑funded formats and licensing deals.
• Strategic mindset with data‑driven decision making and a clear prioritisation framework.
• Leadership experience managing and developing a team of 7‑8 people.