Head of Marketing

About the role

As Head of Marketing, you'll lead the development and execution of a multi‑channel marketing strategy, covering brand, performance and customer lifecycle. Working closely with the founders and the wider leadership team, you will help scale the business sustainably while balancing creativity with commercial impact.

Key responsibilities

• Own and deliver the overall marketing strategy, driving revenue growth and long‑term brand equity.
• Lead, manage and develop a high‑performing marketing team, setting clear direction and priorities.
• Take full ownership of the marketing budget, ensuring effective allocation and clear ROI accountability.
• Drive customer acquisition and retention across paid social, paid search, SEO, affiliates and partnerships.
• Oversee influencer, creator and ambassador programmes, aligning them with brand positioning.
• Collaborate cross‑functionally with Creative, eCommerce, Merchandising, Product and Leadership teams.
• Ensure consistency of tone of voice, brand positioning and visual identity across all touchpoints.
• Identify and unlock new growth opportunities across channels, markets and audiences.

Required profile

• 5+ years’ experience in marketing, with proven success in a senior leadership role within fashion or DTC eCommerce.
• Strong track record of building, leading and developing high‑performing teams.
• Highly commercial mindset, linking marketing activity directly to revenue and growth.
• Strong creative instinct, able to originate ideas beyond established strategies.
• Deep understanding of customer acquisition, retention and lifecycle marketing.
• Data‑driven, confident using insights to optimise performance and demonstrate ROI.
• Experience managing significant marketing budgets with clear accountability for results.
• Ability to identify emerging opportunities and scale new channels effectively.

What we offer

• Salary £70,000‑£80,000 per year, dependent on experience.
• Birthday off.
• £500 annual product discount gift card.
• Free parking.
• Opportunities for progression and growth.