Marketing Director – Retail Brand Strategy (12‑month FTC)

About the role

We are seeking a strategic, commercially‑focused Marketing Director to lead the development and execution of our brand, design and marketing strategy for a well‑known bricks‑and‑mortar retail business in Crewe. This is a 12‑month fixed‑term contract with a strong likelihood of becoming permanent.

Key responsibilities

• Own and evolve the overall brand strategy across all customer touchpoints.
• Lead integrated marketing campaigns that span digital, retail and in‑store channels.
• Leverage customer insights and CRM data to drive engagement, acquisition and commercial performance.
• Ensure consistent brand messaging and visual identity across all platforms.
• Measure and report on brand growth, customer acquisition and marketing ROI.

Required profile

• Proven experience as a Head of Marketing or Marketing Director within a bricks‑and‑mortar retail environment.
• Demonstrated success in brand strategy, customer‑focused marketing and delivering commercial results.
• Strong commercial acumen and ability to translate insights into profitable campaigns.

Required skills

• Brand strategy development
• Integrated campaign management
• Customer insights analysis
• CRM utilisation for marketing

What we offer

• Competitive salary £100,000‑£120,000 DOE (pro‑rated for 4‑day week).
• Potential for permanent employment after the initial 12‑month period.
• Opportunity to shape a leading retail brand and lead a high‑performing team.