Performance Marketing Executive

About the role

We are looking for a Performance Marketing Executive to join On the Beach, a leading online travel agency. You will drive growth by scaling paid channels using AI technology and creative experimentation, with a strong focus on Paid Search and expanding Paid Social.

Key responsibilities

• Manage day‑to‑day operations and optimisation of Paid Search and Demand Generation campaigns on Google and Bing, ensuring performance targets are met.
• Monitor and optimise display advertising, reviewing targets, creatives and maintaining relationships with display partners.
• Build and scale Paid Social accounts on platforms such as Meta and TikTok, developing the channel mix from the ground up.
• Leverage AI‑driven tools to automate asset creation, bidding optimisation and workflow efficiency.
• Design, execute and analyse rapid creative testing frameworks across Demand Generation and Social to identify high‑performing hooks and formats.
• Track, analyse and report campaign performance, turning insights into actionable recommendations.
• Continuously test new ad formats, platform features and marketing technologies to stay ahead of competitors.
• Collaborate with internal creative and data teams to ensure a steady pipeline of testable assets and cross‑channel alignment.

Required profile

• Proven hands‑on experience managing and optimising Paid Search campaigns.
• Strong knowledge of Google Ads, Search Ads 360, Bing Ads and related editor tools.
• Enthusiasm for building and scaling Paid Social channels.
• Comfortable using AI tools to enhance creative production and campaign efficiency.
• Analytical mindset with the ability to translate data into strategic insights.

Required skills

• Google Ads
• Search Ads 360
• Bing Ads
• Meta Ads (Facebook)
• TikTok Ads
• AI tools for marketing automation