Performance Media Manager (Global)

About the role

The Global Performance Media Manager will lead COS’s worldwide performance media strategy, ensuring that paid media activities drive incremental sales, new customer acquisition and profitability. Working closely with analytics and regional paid media teams, you will provide strategic direction, frameworks and tools to optimise budgets, campaigns and performance across markets.

Key responsibilities

• Shape performance media channel strategies—including paid search/shopping, social, display and affiliates—to align with business objectives and growth targets.
• Stay at the forefront of the performance media landscape, evaluating emerging platform trends and product updates.
• Act as the central authority for global execution standards, maintaining best‑practice across all performance media channels.
• Review lower and mid‑funnel paid media activity to ensure alignment with the Global Paid Media Strategy.
• Guide and empower regional teams by providing strategic guidance, tools, playbooks and best‑practice frameworks.
• Serve as the first point of contact for regional teams, resolving tactical queries related to performance media.
• Champion the adoption of AI and automation to improve targeting and spend efficiency.
• Lead a test‑and‑learn approach, encouraging experimentation aligned with channel roadmaps.
• Partner with external vendors to enhance product feeds and drive efficiency across feed‑based ad formats.
• Drive prioritisation of martech enhancements to improve activation across performance media channels.
• Translate insights into action, share learnings across markets and scale impact.

Required profile

• Extensive experience working in performance media within a large premium brand or agency environment.
• Proven ability to generate incremental sales, acquire new customers and meet profitability targets through paid media.
• Strong strategic leadership and stakeholder management capabilities.
• Experience collaborating with analytics and regional paid media teams to optimise budgets and campaigns.
• Ability to develop and disseminate global best‑practice frameworks and playbooks.

Required skills

• Paid search platforms
• Social advertising platforms
• Display advertising platforms
• Affiliate marketing platforms
• AI automation tools
• Product feed management