PR and Influencer Coordinator

About the role

Glassworks is seeking a driven PR and Influencer Coordinator to own its press and influencer programme. Reporting to the Head of Marketing & PR, you will build relationships with media and creators, turning those connections into organic coverage that drives commercial results.

Key responsibilities

• Own the PR outreach programme, proactively pitching Glassworks to relevant press, stylists and media contacts.
• Build and manage a portfolio of influencer relationships across fashion, lifestyle and niche communities, focusing on UK and US audiences.
• Manage the full influencer cycle from identification and outreach to seeding, briefing and performance tracking.
• Plan, organise and manage Glassworks' fashion week suite presence, handling logistics and securing press and influencer attendance.
• Handle press loan requests and product placement opportunities, ensuring timely and professional sample management.
• Monitor and report on PR and influencer performance, tracking coverage, reach and commercial impact against KPIs.
• Maintain and grow the brand's press and influencer contact database.
• Stay ahead of trends in influencer marketing and PR to keep the approach current and competitive.

Required profile

• 1‑2 years of experience in a PR, influencer or communications role, preferably within fashion or a consumer brand.
• Experience organising or supporting fashion week activity is a strong advantage.
• Existing network of press and influencer contacts is a strong advantage.
• Commercially minded with a focus on measurable results.
• Strong written and verbal communication skills and a natural ability to build relationships.
• Highly organised, able to manage multiple relationships, events and deadlines simultaneously.
• Proactive, confident in outreach and comfortable with rejection.
• Genuine passion for fashion and the Glassworks brand.

Required skills