PR & Influencer Manager – Northern EMEA

About the role

DeMellier is seeking a PR & Influencer Manager for Northern EMEA to lead press and influencer activities across France, DACH, Scandinavia and Eastern Europe. You will combine strategic planning with hands‑on execution to boost earned media, strengthen influencer relationships and raise brand awareness in key markets.

Key responsibilities

• Develop and execute a comprehensive press strategy for Northern EMEA, with a focus on France, Germany and key Scandinavian markets.
• Build and maintain direct relationships with senior editors, journalists, stylists and VIP stylists to secure high‑quality coverage.
• Use Cision to track media coverage, generate performance reports and keep media lists up to date.
• Collaborate with the Content Editor to brief and distribute press releases, product information and media assets.
• Create and manage a forward‑looking press calendar that aligns with seasonal angles, product launches and brand storytelling.
• Conduct regular market visits and face‑to‑face meetings to strengthen relationships and uncover editorial opportunities.
• Lead a team of PR Coordinators and Assistants, providing strategic direction, coaching and support while remaining actively involved in execution.
• Travel across Europe to attend events, conduct market visits and represent the brand at industry moments.

Required profile

• Proven experience managing PR and influencer programmes in fashion, luxury or related sectors.
• Established network of media contacts and influencers across Northern EMEA, especially in France and DACH.
• Strong leadership skills with experience supervising junior team members.
• Excellent written and verbal communication skills in English; additional European languages are a plus.
• Ability to work autonomously, manage multiple projects and deliver measurable results.

Required skills

• Proficiency with Cision for media monitoring, reporting and list management.