Account Manager – Primark Brand Campaigns

About the role

Starcom, the flagship Publicis Media agency, is hiring an Account Manager to lead the planning and delivery of large, multi-channel brand campaigns for Primark across the UK and international markets. The role sits at the centre of a fast-scaling, internationally ambitious brand and involves leading high-profile campaigns, collaborating across markets and influencing how a global brand shows up in culture.

Key responsibilities

• Own the end-to-end planning and delivery of large, multi-channel brand campaigns across the UK and international markets
• Lead campaign development from insight and strategy through to activation and post-campaign learning
• Manage the creative agency relationship, ensuring clear direction, constructive feedback and seamless delivery
• Build trusted relationships with Primark's brand team and international market stakeholders
• Oversee and support the Senior Account Executive, setting clear standards while creating space for growth
• Manage multiple campaign cycles at once, keeping priorities clear and delivery on track
• Support senior client moments while increasingly shaping campaign strategy and presentations

Required profile

• Hands-on experience planning integrated brand campaigns across channels such as TV, VOD, OOH, audio and digital
• Strong understanding of the media landscape and how channels work together to drive brand impact
• Experience working with creative agency partners and coordinating complex deliverables
• Strong organisation and attention to detail when managing budgets, timelines and reporting
• Clear, proactive communication style, including managing upwards and across teams
• Curiosity about brands, retail and culture, with a thoughtful approach to problem-solving and learning

Required skills

• Use of insight and planning tools such as TGI, GWI, AdIntel or brand tracking studies to inform recommendations
• Media planning and campaign management

What we offer

• Pension, life assurance and private medical cover
• Reflection Days and Shared Parental Leave
• Access to Employee Action Groups and inclusive benefits