Associate - Marketing Automation

About the role

This role covers the creation and execution of email marketing campaigns and automated workflows, working with designers and marketing strategists to align campaigns with overall marketing objectives. Candidates must be willing to work UK shifts.

Key responsibilities

• Create compelling email templates, components and assets that follow branding guidelines and suit the target audience
• Plan, run and analyse end-to-end email marketing campaigns
• Develop segmentation, personalisation and A/B testing strategies to improve campaign performance
• Build and maintain automated email workflows and lead nurturing programmes
• Manage and segment email lists for targeted, personalised communication
• Test campaigns thoroughly so they work across devices and email clients
• Work with designers and marketing strategists to align campaigns with overall goals

Required profile

• Bachelor's degree in IT, Marketing, Communications or a related field
• 2-4 years of hands-on experience in email design and distribution
• Proven experience developing and running successful email marketing campaigns
• Strong communication and collaboration skills
• Knowledge of capital markets, funds and asset management is an advantage

Required skills

• Familiarity with marketing automation, lead nurturing and segmentation
• HTML/CSS for email template design and customisation
• Email deliverability, engagement and compliance best practices