Senior Experiential Manager – F1 Partnerships

About the role

VML, part of WPP, is seeking a Senior Experiential Manager to lead global hospitality and activation programmes for a major Formula 1 team partner. You will work within a collaborative team of around 12 people, delivering high‑impact events, digital projects and partnership assets for a worldwide client.

Key responsibilities

• Lead the planning and execution of F1 race‑day hospitality programmes and client‑focused events worldwide.
• Manage digital activation projects and ensure seamless integration of brand assets.
• Act as the primary liaison with senior client stakeholders, establishing trusted‑advisor status.
• Support the Account Director in motivating the team and delivering on client expectations.
• Coordinate with regional offices to maintain consistent brand experience across markets.
• Identify and mitigate potential issues proactively, ensuring smooth event delivery.

Required profile

• Proven experience in managing large‑scale sports sponsorship or hospitality programmes, preferably within Formula 1.
• Strong understanding of brand activation, event production and client relationship management.
• Ability to work under pressure, think quickly and provide solutions on the spot.
• Excellent leadership and communication skills, with a track record of influencing senior stakeholders.

Required skills

• Experience with event logistics and hospitality management.
• Familiarity with digital project coordination.