SEO Executive – Drive Organic Growth

About the role

The RAC is investing heavily in digital performance and needs an SEO Executive to lead organic growth for one of the UK’s most recognised brands. You will work within a collaborative Performance Marketing team, influencing visibility, traffic and commercial success across our products and services.

Key responsibilities

• Support and deliver the RAC’s SEO strategy to improve organic visibility, rankings and traffic.
• Plan and execute on‑page, off‑page and technical SEO initiatives, including content optimisation, internal linking and site improvements.
• Conduct keyword research, competitor analysis and opportunity identification to inform SEO activity.
• Monitor and report on SEO performance using Google Analytics, Search Console and industry platforms such as SEMrush.
• Identify and implement data‑led recommendations to enhance site performance, conversion and user experience.
• Collaborate with content, product, development teams and external agencies to deliver integrated campaigns.
• Support technical SEO improvements, including site health, indexing, crawlability and Core Web Vitals.
• Communicate insights and performance updates clearly to stakeholders.
• Stay up to date with the latest SEO trends, algorithm updates and best practices.

Required profile

• Mid‑level SEO professional or a candidate ready to progress to a senior position.
• Hands‑on experience delivering measurable SEO results.
• Ability to work collaboratively in a hybrid environment (three days remote, two days on‑site).

Required skills

• Google Analytics
• Google Search Console
• SEMrush (or similar SEO platform)
• Keyword research and competitor analysis
• On‑page, off‑page and technical SEO
• Internal linking and site health monitoring
• Core Web Vitals optimisation

What we offer

• Competitive salary plus participation in the ‘Owning It Together’ Colleague Share Scheme.
• Free RAC Ultimate Complete Breakdown Service from day one and a car salary‑sacrifice scheme (including electric vehicles) after 12 months.
• 25 days annual leave plus bank holidays, flexible schedules and paid family leave.
• Pension scheme with up to 6.5% matched contributions and life assurance cover up to 4× salary.
• 24/7 confidential wellbeing support.