Business Development Manager – Festivals Portfolio

About the role

We are seeking a Business Development Manager to grow sponsorship and exhibition revenue for a leading international technology festival portfolio that attracts over 15,000 attendees and 300 partners each year. Based in London with a hybrid schedule, you will focus on acquiring new enterprise logos and closing high‑value deals.

Key responsibilities

• Identify and win new sponsorship and exhibition contracts with enterprise tech brands.
• Design and execute targeted outbound prospecting campaigns.
• Manage the full sales cycle from prospecting through discovery, solution design and closing.
• Negotiate and close 5‑ to 6‑figure agreements with senior decision‑makers.
• Build and maintain a self‑generated pipeline and deliver accurate forecasts.
• Utilise social selling techniques and CRM tools (e.g., Salesforce) to track activity and drive results.

Required profile

• Minimum 3 years of new‑business sales experience in sponsorship, exhibitions or solution‑based selling.
• Proven hunter mindset with a record of securing new logos.
• Experience closing 5‑ to 6‑figure deals with enterprise or blue‑chip clients.
• Highly proactive, resilient and commercially driven.
• Strong communication skills and a value‑led selling approach.

Required skills

• Proficiency with CRM systems, specifically Salesforce.

What we offer

• Opportunity to sell into a market‑leading global tech event portfolio.
• Access to high‑value, strategic partnership opportunities.
• Uncapped earning potential in a performance‑driven environment.
• Work with a team at the forefront of global technology innovation.