Paid Media Manager – Luxury Retail

About the role

We are partnering with a leading luxury retail and e‑commerce brand to find a Paid Media Manager who will drive global customer acquisition, revenue growth and brand performance across Paid Social and YouTube. You will own the full strategy, execution and optimisation of campaigns in key international markets, working closely with creative teams, agencies and senior stakeholders.

Key responsibilities

• Own end‑to‑end planning, execution and optimisation of global Paid Social and YouTube campaigns across multiple international markets.
• Develop channel strategies that maximise revenue, profitability and brand growth.
• Manage agency relationships and continuously optimise campaigns to meet performance and commercial targets.
• Lead creative direction for Paid Media, collaborating with internal creative teams to produce high‑performing assets.
• Support forecasting, budget management and KPI reporting to maximise ROI.
• Design and run testing strategies across audiences, creatives, targeting, campaign structures and landing pages.
• Champion AI integration and innovation throughout paid‑media processes.
• Partner with CRO, Organic Social, Influencer and wider Digital Marketing teams to deliver integrated acquisition strategies.
• Monitor performance, analyse data and provide actionable insights for future media and creative decisions.

Required profile

• 3‑5+ years of experience in Paid Media, Paid Social or Performance Marketing.
• Proven track record of driving revenue growth through Paid Social in an e‑commerce or consumer‑focused environment.
• Strong analytical skills with experience using GA4, Excel, Power BI and performance‑reporting tools.
• Experience managing agency relationships, budgets, forecasting and campaign optimisation.
• Understanding of conversion‑rate optimisation (CRO) and integrated digital acquisition strategies.

Required skills

• Hands‑on experience with Meta, TikTok, Pinterest, Reddit and YouTube advertising platforms.
• Proficiency in Google Analytics 4 (GA4), Microsoft Excel and Power BI for data analysis and reporting.