Paid Social Manager – Meta Focus

About the role

We are looking for a Paid Social Manager to lead full‑funnel paid social campaigns for an international fashion brand. The role is based in London and works closely with performance, creative, and agency partners to drive new‑customer growth across Meta and emerging platforms.

Key responsibilities

• Own and scale paid social campaigns, primarily on Meta, expanding to new platforms over time.
• Manage and develop a Paid Social Executive while reporting to the Performance Lead.
• Build, launch and optimise campaigns quickly, focusing on CPA, CTR, CPC and conversion rate.
• Allocate budgets to meet CPA and revenue targets and conduct structured testing of audiences, creative and setups.
• Identify winning ads, scale them, and pause under‑performing assets.
• Produce clear, concise performance reports for stakeholders.
• Collaborate with Creative, CRM, retention teams and external agencies to ensure consistent asset flow and best‑practice implementation.
• Contribute to new‑customer acquisition targets and continuously seek new opportunities across formats and audiences.

Required profile

• Proven experience managing paid social campaigns, especially on Meta.
• Track record of launching high‑volume ads and working with UGC or influencer content.
• Hands‑on, proactive attitude with a test‑and‑learn mindset.
• Commercially driven, results‑oriented and detail‑focused.
• Experience in multi‑territory markets is a plus.

Required skills

• Meta Ads Manager (essential)
• Smartly.io (preferred)

What we offer

• Hybrid work model – 3‑4 days per week in the London office.
• Collaborative, values‑driven environment focused on sustainable fashion.
• Opportunities to grow within an international brand.