Performance Marketing Specialist – Remote

About the role

Forbes Advisor is seeking a Performance Marketing Specialist to join its SEM team. Working remotely, you will set up, manage and optimise paid search campaigns for one of Forbes' business verticals, helping to grow online presence and drive conversions.

Key responsibilities

• Set up, manage and optimise paid search campaigns across multiple accounts.
• Maintain bidding strategies, targeting settings, budgets, search terms and other key metrics.
• Create large keyword lists and provide creative copy suggestions.
• Define campaign budgets, align goals and ensure best‑practice implementation.
• Recommend and execute strategies for keyword targeting, campaign structuring, DSA, Performance Max and other paid‑search tactics.
• Monitor industry trends and incorporate new developments into campaigns.
• Analyse data‑driven insights, identify optimisation opportunities and report performance.
• Collaborate with sales, data and product teams to achieve business objectives.

Required profile

• Passion for search and digital marketing.
• Detailed knowledge of PPC best practices and standards.
• Proven ability to meet targets and impact ROI.
• Strong attention to detail and ability to multitask in a deadline‑driven environment.

Required skills

• SEM (Search Engine Marketing)
• PPC (Pay‑Per‑Click) campaign management
• Performance Max (Pmax) advertising
• Dynamic Search Ads (DSA)
• Keyword research and list creation
• Campaign budgeting and performance analysis