Digital Marketing Executive

About the role

Bird & Bird is seeking a dynamic Digital Marketing Executive to elevate its digital presence. You will join the Central Marketing & Business Development team, collaborating with senior stakeholders and global colleagues to drive website performance and digital campaigns.

Key responsibilities

• Produce analytics reports using Google Analytics, Looker Studio, SEMRush and other tools.
• Support the development and optimisation of SEO and GEO strategies to boost organic visibility.
• Create and optimise landing pages, articles and thought‑leadership content aligned with campaign goals.
• Publish, maintain and update website content and approve email marketing newsletters.
• Collaborate with internal teams and external agencies to ensure digital activities follow brand guidelines.
• Research emerging digital trends and recommend enhancements to the firm’s digital positioning.

Required profile

• Enjoys variety and takes pride in detail‑oriented work.
• Keen interest in growing digital expertise within a global environment.
• Ability to work with multiple stakeholders across international offices.

Required skills

• Google Analytics
• Looker Studio
• SEMRush
• SEO and GEO strategy development
• Content creation and optimisation