Senior Digital Marketing Manager

About the role

We are partnering with a fast‑growing entertainment and leisure group to find a Senior Digital Marketing Manager. You will lead a multi‑site marketing team, shaping the digital experience from discovery to booking and beyond.

Key responsibilities

• Define and execute the digital strategy across CRM, social, paid media, website and in‑venue channels.
• Translate marketing priorities into commercially focused digital plans that balance performance, brand experience and customer needs.
• Own and develop channel leads, providing direction, priorities and hands‑on support during peak periods.
• Coach and mentor team members to build strategic, insight‑led capability.
• Lead paid‑media performance, manage external partners and drive continuous optimisation.
• Challenge agency output to ensure insight‑driven, customer‑focused activity.
• Manage budgets with a test‑and‑learn approach to maximise ROI.
• Own the end‑to‑end digital customer journey across web and in‑venue touchpoints.
• Use data, customer behaviour and feedback to identify friction points and improvement opportunities.
• Lead digital reporting, translate data into clear insights and turn recommendations into action.

Required profile

• Broad experience across digital marketing disciplines, including paid media, CRM, social platforms and web optimisation.
• Comfortable working with abundant data while building effective structures and processes.
• Proven track record of improving reporting and linking channel activity to commercial impact.
• Confident managing multiple external partners and constructively challenging their work.
• Strong analytical mindset – can interpret performance data and create actionable priorities.
• Passionate about mentoring and developing team capability.
• Holistic view of the customer journey, commercially aware and focused on continuous improvement.

Required skills

• CRM platforms
• Paid‑media management
• Social media platforms
• Web optimisation
• Data analysis and reporting