SVP, Portfolio & Digital Marketing

About the role

The SVP, Portfolio & Digital Marketing is responsible for leading AVEVA's global portfolio, industry, digital, content, and AI‑powered marketing strategy. The role partners closely with Product Management, Sales, Corporate Strategy, Business Units and other Marketing areas to drive revenue growth, customer acquisition, adoption, and retention.

Key responsibilities

• Define and execute AVEVA's global Portfolio & Digital Marketing strategy aligned to business objectives and growth priorities.
• Lead portfolio positioning, industry strategy, messaging, buyer persona development, and product commercialization initiatives.
• Develop and execute integrated digital marketing, content, demand generation, and account‑based marketing programs that drive awareness, pipeline growth, and customer retention.
• Establish and lead AVEVA's marketing AI strategy, identifying opportunities to leverage generative AI, predictive analytics, personalization, automation, and intelligent content creation.
• Partner with Product Management, Corporate Strategy, Sales, and Business Units to align marketing priorities with go‑to‑market and growth objectives.
• Champion innovation across marketing processes, technology, data, and customer engagement models, embedding AI capabilities into the marketing operating model.

Required profile

• Significant executive marketing leadership experience within a global B2B technology, software, or industrial software organization.
• Proven expertise in portfolio marketing, digital marketing, demand generation, content strategy, commercialization, and account‑based marketing.
• Demonstrated experience leading digital transformation and applying AI technologies to improve marketing effectiveness, customer engagement, productivity, and business outcomes.
• Strong ability to influence executive stakeholders, lead complex cross‑functional initiatives, and drive organizational transformation.
• Exceptional communication, strategic thinking, and people leadership skills.

Required skills

• Generative AI
• Predictive analytics
• Marketing automation
• Personalization
• AI‑powered marketing

What we offer

• Flexible benefits fund
• Emergency leave days
• Adoption leave
• 28 days annual leave (plus bank holidays)
• Pension and life cover
• Private medical insurance
• Parental leave
• Education assistance program
• Hybrid working model